JONESBORO, ARKANSAS (March 2, 2022) — Optus, a national leader in managed IT, networking, and cloud communications, was recently recognized for its exemplary work at the 2022 American Advertising Federation (AAF) annual awards gala. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 40,000 entries each year. The AAF’s local chapter honors the creative spirit of excellence in the art of advertising, showcasing the best work from Northeast Arkansas.
Optus earned awards across a variety of categories, receiving three gold awards, one silver award, one bronze award, and a Judges’ Choice award for work produced in 2021. Gold awards will move on to the district-level competition, which features work from Arkansas, Louisiana, Oklahoma, and Texas.
“It takes more than creativity alone to win in today’s advertising space,” said Whitney Blackburn, director of marketing at Optus. “I’m proud of the work the team created in 2021. Not only does it demonstrate a high degree of creativity, but it also delivers a strategically sound brand that resonates with customers and drives results. We’ve experienced tremendous momentum following our rebrand in 2021, which makes this win even more exciting.”
Optus received the following awards at the 2021 American Advertising Awards Gala:
- Brand Identity: Optus Rebrand (Judges’ Choice)
- Brand Identity: Optus Rebrand (Gold)
- Social Media Campaign: Optus Awareness (Gold)
- Website Design: Optus Website (Gold)
- Corporate Social Responsibility: Optus Covid Vaccine Campaign (Silver)
- Infographic: 10 UCaaS Features and Benefits (Bronze)
Optus received recognition for all submissions, including a Judge’s Choice Award—given to reward excellence at the local level. Additionally, members of the Optus marketing team also received awards for independent work, including two gold and two silver awards for freelance and community outreach initiatives. Marketing team members include Kaity McLendon, digital marketing and sales analyst; Sophie Hedge, creative marketing specialist; Yubin Lim, intern; Whitney Blackburn, director of marketing.
Optus, Inc. is a premier national leader in managed IT services, networking, and cloud-enabled technologies that transform how businesses connect, communicate, and create. With 30 years of experience and the strongest national support network in the industry, we provide comprehensive and high-quality IT management to well-known companies across the country. Optus’ 24/7 customer support and remote site technology solutions provide continuous operation, improved productivity, and seamless connectivity—giving you peace of mind and support and every level.